“When I started my own business I had some reservations about registering my brand name. I wondered whether it was really necessary to register my new trademark so soon. After all, we small businesses owners have to be careful about how we spend our capital. However, registration is a relatively small investment which is worth the money. After all, you should assume that your business is going to succeed and that your brand is going to represent a lot of money and goodwill. That is what being an entrepreneur is all about."
You can apply to register a trademark by filing the brand name and/or logo online. You can also register a trade name or company name as a trademark. The Benelux Office for Intellectual Property (BOIP) is the official body for trademark registration in the Benelux. A standard 10-year trademark application costs 240 euros. The procedure for definitive trademark registration takes about 4 months.
f your trademark cannot be registered after all, the filing fees will not be refunded.
The registration is valid for a period of 10 years. Your trademark will be protected for the duration of this period. You can then renew your registration at the end of the 10-year period.
To maintain the right to your trademark you need to use it actively.
Apply for your trademark online