A strong trademark, right from the start

“When I started my own business I had some reservations about registering my brand name. I wondered whether it was really necessary to register my new trademark so soon. After all, we small businesses owners have to be careful about how we spend our capital. However, registration is a relatively small investment which is worth the money. After all, you should assume that your business is going to succeed and that your brand is going to represent a lot of money and goodwill. That is what being an entrepreneur is all about."

 

Publication of your application

Once the filing date has been determined, your dossier will become the responsibility of one of our members of staff. He or she will check whether all the formal requirements have been fulfilled and contact you if any additional further details are required. The goods and services referred to will then be arranged into classes in accordance with the international Nice classification (Dutch or French).

Once the filing date has been determined and the goods and services have been correctly classified, the application will be published. You will receive a confirmation of the publication of your application. The details and the publication date will be published on the Trademarks Register. Publication is really the start of the substantive procedure.

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