A strong trademark, right from the start

“When I started my own business I had some reservations about registering my brand name. I wondered whether it was really necessary to register my new trademark so soon. After all, we small businesses owners have to be careful about how we spend our capital. However, registration is a relatively small investment which is worth the money. After all, you should assume that your business is going to succeed and that your brand is going to represent a lot of money and goodwill. That is what being an entrepreneur is all about."

Registration and publication

If your application fulfils all the legal requirements, the BOIP will enter it into the register. This procedure lasts approximately four months. However, if opposition is filed against your application or a refusal on absolute grounds is pronounced, the period can obviously last (much) longer and it will then be uncertain whether your trademark can be registered at all. Please note that if your trademark cannot be registered after all, the filing fees will not be refunded. This is all the more reason for you to make inquiries in advance about the potential risks, or to seek advice from an expert.

As of the registration date, you will be the holder of an exclusive right that you can invoke against others. The filing date will, however, be key to determining which trademark has the oldest right in the event of a conflict.

You will receive a certificate of registration, and the number and the registration date will also be shown in the Trademarks Register.