Doing business successfully starts with registration

“Even though I came to the Netherlands 15 years ago, I still feel a special bond to my native country. They make a special kind of cognac there that no-one has heard of here. I acquired the exclusive distribution rights and now market the drink in this part of the world. The cognac has its own brand name, logo and label and is, of course, registered with the Benelux Office for Intellectual Property."

 

How do I maintain the right to my trademark?

The exclusive right to a trademark exists once the BOIP has registered your application. In order to maintain this exclusive right you must use it, monitor it and renew your registration in good time and keep it up-to-date.

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